AdSense is a program of cooperation via internet advertising held by Google. Through AdSense advertising program, the owner of the website or blog that has been registered and approved for membership may install a form of ad units and the material has been determined by Google in their web pages. The owner of the website or blog will get a profit sharing revenue from Google for each ad clicked by visitors to the site, known as a system of pay per click (ppc) or pay-per-click.
In addition to providing ads with pay-per-click system, also provides a Google AdSense for search AdSense (AdSense for Search), and referral ads (Referral). In the AdSense for search, web site owners can install the Google search box on their web pages. The site owner will get revenue from Google for each search conducted visitors through the search box, which continues to click on ads that are included in the search results. On referral ads, site owners will receive an income after click on the ad continues with specific actions by visitors who have agreed on between Google and advertisers.
The term in AdSense
1. Publisher
Publisher is the person or owner who has joined the site and put AdSense ads on their sites.
2. Ad Units
What is meant by Ad Units are AdSense ads themselves. Ad Units consist of several types and sizes. The most common is the type of text ads. At the time a visitor clicks on this ad unit, then (if legal) advertisers will get revenue in accordance with the CPC values its.
3. Link Units
Link Units similar to Ad Units, except that the format is similar to the usual format of the menu we encountered on web sites. What distinguishes the Ad Link Units Units is at the user clicks on these ads, it will be directed to the search results pages in Google's search engine. New publisher will earn if the visitor clicks on one ad unit on the page. In practice, Link Units proved to generate more revenue than usual Ad Units.
4. AdSense for Content
AdSense for Content is installed AdSense ads within a page. The ads that appear are the ads that are related to the contents page. Or call using contextual concept. Ad Units and Link Units are included in this AdSense for Content.
5. Alternate Ads
AdSense for Content, advertising does not always appear. The reason, among others can because it's advertising inventory relating to the contents of the site is up or Google can not predict what the site actually. If this happens, by default, that displayed a public service ads or often known as the PSA (Public Service Ads). Because type of donations, so if clicked, this ad does not produce anything for the publisher. To fix this, Google allows us to install the Alternate Ads or alternate ads. If Ad Units are made has been set by using the Alternate Ads, so if Ad Units can not be performed, which emerges is an alternative advertising prearranged.
6. Channels
Channels is a kind of label that can be given to the Ad Units, Link Units, AdSense for Search, and Referrals. One ad unit may have more than one label, and vice versa, one label can be used for more than one ad unit. In Google AdSense report page, the results will be grouped according to the report Channels, so that the use will greatly facilitate Channels publishers to analyze their AdSense performance. Generally, publishers will provide Channels the same name on the ad units in one site. If you want more detail, legitimate Channels to provide a different name in each ad unit at each site. To remember, the maximum number of Channels allowed currently are 200 channels.
7. Page Impressions
Page Impressions is the number that shows how many times the page containing the Ad Units opened by visitors. Value is not affected by the quantity of Ad Units in the relevant pages.
8. Clicks
Clicks is the number of clicks on the publisher's Ad Units. In the AdSense report pages, publishers can view the total clicks that he can get, and based on Ad Units or Channelnya.
9. CTR (Clickthrough Rate)
CTR is the ratio in percent between the number of clicks received a number of Ad Units in such Units Ad view. For example, an Ad Units are displayed 40 times and clicked 10 times has a value of CTR 25% (10:40).
10. CPC (Cost Per Click)
The CPC is the amount of money that will be obtained by the publisher when a particular Ad Units clicked. CPC values of each Ad Units vary and are determined by many factors, including the performance and quality of the publisher's site. But in general, the maximum value possible is 20% of the value of dynamic bid offered by the advertiser.
11. eCPM (Effective CPM)
eCPM or CPM (Cost Per Million) is the result of the division between the amount of income by the number of impressions publisher pages (per 1000) which he got from the ads. For example, publishers who produce 200 of 50,000 EUR impressi CPM will have a value of $ 4 (USD 200 divided by 50).
AdSense program policies
Although the AdSense program provides great benefits, Google set strict rules to protect the interests of all involved parties, including advertisers often harmed by the actions of the site owner improperly AdSense program members. Some restrictions that must be adhered to Google website owners or blog AdSense program participants are:
* Clicking on the ads displayed their own sites, either manually or with the help of special software
* By deliberately encouraging visitors to click on ads that appear, for example with the words "click the ads" or "visit this page"
* Change the shape and size of ad units that have been maintained by Google
* Create a direct link to the search results page AdSense for search
* Fill out automatically AdSense search box with a certain keyword
* Manipulate your target keyword ads with hidden or with IFRAME
* AdSense ad unit code must be placed directly on the website html code without changes. The site owner is not allowed to change the AdSense code for any reason, for example with the purpose of showing the results click on the pop-up or divert advertising targets.
AdSense Revenue Optimization
Potential benefits AdSense program made a lot of website owners to develop various methods to increase the number of clicks on their ads displayed. Some methods proven illegal and against the official policy of the AdSense program. Other methods are allowed, even encouraged its use by Google. Several methods are considered valid are:
* Modify the color ad unit using the provided color palette AdSense
* Placing an ad unit on a particular position on web pages that are considered to have high levels of legibility
* Eliminate the outline of your ad units and color match the background color the background with a web page so that the ad units appear to blend with the content of the page
0 komentar:
Posting Komentar